Warner Music Group (WMG) has struck up a new partnership with Small World Records, the label and publisher founded by Ghanaian music entrepreneur and artist SmallGod.
The new deal will see Small World Records collaborate worldwide with teams from Warner Music, ADA and Warner Chappell Music, “to help propel” Small World’s roster of artists and writers to a global audience.
According to WMG, the partnership will also see both companies “discover, nurture, and amplify a new generation of African musical talent”.
SmallGod will continue to lead Small World’s operations with added support from WMG.
Commenting on the partnership, Max Lousada, CEO of Recorded Music, Warner Music Group, said: “At Warner Music, we want to be at the forefront of culture and partner with the industry’s brightest and most innovative minds.”